Over the past few years, gift cards have become more and more popular as gift ideas for not only acquaintances and coworkers, but close friends and family as well.
Handing a gift card over to a loved one this holiday season might make you feel like you took the easy way out.
Don’t worry too much.
Forty-one percent of people say that’s exactly what they want this year, according to a new survey by WalletHub.The desire for gift cards stems from people’s bad experiences with receiving gifts, said Dan Horne, a professor of marketing and associate dean for the School of Business at Providence College. About 15 percent of Christmas gifts are never used, said Horne, who has studied giving and gift cards.
“Gifts are communication about the state of the relationship,” he said. “So when you give me a gift I don’t want, it says in part that you don’t know me.”
The next question becomes: What gift card should you buy? Well, of course, you should think about where the person you’re giving the card to likes to shop.
Amazon is the year’s most popular gift card, the report says, followed by cards from Visa, Walmart, Target and iTunes.
But some gift cards will go farther than others.
Gift cards are sold just about everywhere these days.
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Supermarkets, malls, grocery stores, gas stations – you name it.
But, you’re basically paying full price for the face value of the gift card.
Hence, in today’s economics times, gift cards are just more practical.
You’re giving someone the option to buy exactly the things they want and need.
Let’s face it, it also makes it a lot easier on you during the gift searching process.
Also, Gift cards are also one of the best ways to meet the minimum spending requirements for credit card bonuses as well.
Here are some other best gift cards, according to the survey:
- Best Buy
- TJ Maxx
- Bed Bath & Beyond
- Home Depot
- Victoria’s Secret
- Whole Foods